Marketing has changed dramatically over the last two decades. Print ads in local newspapers used to be the main way companies put themselves on the map. But, the internet and use of social media have totally changed the best ways to reach customers.
If you’re not advertising to reach people through their computers, tablets, and smartphones, you’re liable to miss out on a large segment of the population that are your target customers.
Remember those Millennials that grew up around tech? Well, they’re nearing 40 now with jobs and families, and they do a lot of their searching for products and services online, as do other generations.
The Quantum PC Services Team has seen this marketing transformation first-hand and that’s why we added digital and social media marketing services for companies to our already awesome computer repair and IT managed services.
If it has to do with technology, we’re the “Go To” people to see in the Sturgeon Bay, WI area. In addition to reliable IT support, full-service local marketing services we provide include:
- Content Creation
- Press Releases
- Printed Media
- Social Media Marketing
- Digital Search Advertising
There are projected to be over 3 billion people using social media by 2021.
Social media has become the new water-cooler hangout and business networking tool. And people connect with companies they like on platforms like Facebook, Twitter, and LinkedIn. By 2021, Statista estimates the world will break the 3 billion mark in social media users.
So, if you’re not marketing online, you could be losing valuable business to competitors that are.
Let’s take a look at the key ways that implementing a digital and social media marketing strategy can grow your sale and boost your business!
5 Ways to Increase Sales with Digital Marketing
Digital marketing basically encompasses any type of lead generation activity that’s done online. So rather than placing an ad in a print magazine, you might use Google AdWords (now called Google Ads) to show a digital ad on that same magazine’s website.
The flexibility and lower cost of digital marketing also gets you more bang for your buck, and you have the ability to reach even more people than you can through traditional mediums.
Here are the ways you can benefit from digital and social media marketing.
More Targeted Advertising
Digital marketing gives you the ability to spend your dollars more wisely, because instead of casting one large net that might bring in unqualified leads, you can drop specific lines in the water, each in the appropriate pond.
For example, if you offer accounting services to businesses and also offer tax preparation services for individuals, you can easily tailor search and social media ads that speak directly to each audience and the ad platforms let you choose who sees your ad based upon multiple demographics.
A more targeted approach brings down your cost per new lead or sale because you’re not wasting money advertising to people who don’t need your product or service.
Reach People Where They Spend Time & Money
People are not only spending more of their time online, they’re spending more of their money there too. Whether someone is looking for a new pair of shoes or a new dentist, they typically search first online.
If your company is right there on someone’s social media feed or advertising digitally on a site they frequent, you have a much better chance of being in the right place at the right time when they make that purchase decision.
Turn Your Website Into a Top Sales Person
How many US internet users buy online several times a month? Forty percent! And even more purchase online at least once a month.
With the right digital marketing team you can run digital and social media post links directly to a targeted landing page that answers the top questions your customers have. A call to action for people to either contact you or buy directly off your website can bring leads and sales to you 24/7. A good digital marketing plan tied to your website is like having a sales person that never sleeps!
Level the Playing Field with Competitors
You may have a smaller office than your competitor (for now), but online that doesn’t matter. There are plenty of success stories of entrepreneurs launching companies from a living room or garage, and through the power of digital marketing, turning it into a multimillion-dollar company.
Connecting with people is what social media and digital marketing is all about, and if you’re helpful, friendly, and connecting with your customer’s needs, they’ll respond favorably and spread the word.
The Power of Automation
How much time does your lead follow-up process take? Digital marketing can open up the power of automation that allows you to send tailored emails, texts, or even postcards to leads based upon their responses, all automatically and over any timeframe you choose.
Imagine someone visits a page on your website related to dryers and fills out a contact form. Your digital automation could immediately send a welcome email to them with a link to your dryer guide and text your sales team to do a follow up call. If it’s a long-lead cycle, that lead can continue to receive helpful information from you automatically as they’re nurtured through sales process.
Need Help with An Amazing Digital & Social Media Marketing Strategy?
Whether you’re in Sturgeon Bay or beyond, Quantum PC Services can put you on the map digitally in a big way. Need stunning photos of your company products? Looking for someone to write pithy social media posts that drive sales? We can do all that and more. Let’s talk!
Just call 920-256-1214 or contact us online today.